Same molecule as Cetaphil
Your skin cleanser might be destroying your skin barrier, without you knowing it.
Soap free. pH balanced. Dermatologist recommended for eczema, rosacea, and sensitive skin since 1947. Rinse off or wipe off. For face and body. 16 oz.
Ships within 1 to 2 business days from our pharmacy. Free shipping on subscriptions and orders over $50.
The protocol.
- With water: apply to damp skin, massage gently, rinse thoroughly
- Without water: apply to dry skin, work in gently, wipe off with a soft cloth
- For eczema: use twice daily, especially after bathing. Apply CeraVe immediately after.
- For newborns: safe for full face and body use. No age restriction.
- For wound adjacent skin: the no rinse method allows cleaning skin near wounds without getting the wound wet
Safe for. Use with caution.
Safe for
- Eczema, rosacea, and sensitive skin daily cleansing
- Newborn through adult use
- Acne prone skin
- Post procedure cleansing where soap would irritate
Use with caution
- Open wounds. Avoid getting cleanser inside the wound itself.
- Eye area. Cetaphil is gentle but not formulated for eye contact.
- Discontinue if any irritation develops, though this is rare.
Before you buy just the tablet, look at this.
Fairview Daily Skin Health Kit$42.99
- Cetaphil Gentle Skin Cleanser 16oz
- CeraVe Moisturizing Cream 16oz
- Aquaphor Healing Ointment 14oz
- Sunscreen SPF 50
Individual total: $52.96 → Kit: $42.99 → You save $9.97.
Plus you skip the $50 minimum entirely.
Get the Complete Kit. Best ValueThis product is new to the shop. Verified customer reviews will appear here as they come in. Have a question before then? Ask Dr. Mike.
Complete the protocol.
What chain pharmacies never explain.
Normal skin has a pH of approximately 4.5 to 5.5, slightly acidic. This acid mantle is not incidental. It actively inhibits bacterial and fungal growth, maintains the function of skin barrier enzymes, and supports the structural integrity of the stratum corneum (outer skin layer).
Most soap based cleansers have a pH of 9 to 11, highly alkaline. Every time alkaline soap contacts skin, it disrupts the acid mantle, temporarily raising skin pH. This disruption activates serine proteases (enzymes that break down skin protein), damages ceramide production, increases transepidermal water loss, and creates conditions that favor Staphylococcus aureus colonization, the primary bacterial driver of eczema flares.
Cetaphil Gentle Skin Cleanser is soap free and pH balanced to match the skin's natural acid mantle. It cleans without disrupting the barrier, removing dirt and excess oil while preserving the protective pH environment that healthy skin depends on. For patients with eczema, rosacea, acne prone skin, or any form of chronic skin sensitivity, your cleanser is your first line of treatment and the most overlooked one.
I have recommended Cetaphil for 46 years, and I will keep recommending it because nothing at this price point matches it for sensitive skin clinical performance. The pH matching is the key science. Regular soap is highly alkaline and disrupts the skin barrier on every use. For patients with eczema, the cleanser matters as much as the moisturizer. Switching from soap to Cetaphil is often the first intervention I recommend.
Dr. Mike Acheampong, PharmD, MPH. Fairview Pharmacy, Hattiesburg, MS.
Questions, answered.
How is this different from the brand on the same shelf?
Where we stock the brand name (Neosporin, CeraVe, Lamisil, etc.), the medicine is identical. Our price is what changes. Where a category has equally effective generic active ingredients, the FDA bioequivalence standard guarantees the same active ingredient at the same dose. The pharmacist context on every product page is the part you cannot get at a chain.
How soon will my order ship?
Orders ship within 1 to 2 business days from our pharmacy in Hattiesburg, Mississippi. You'll receive a tracking number once your package leaves the pharmacy. Free shipping on orders over $50. Defense Kit purchases skip the $50 minimum entirely.
What is your return policy?
Unopened products in their original sealed packaging can be returned within 30 days of delivery for a refund. For safety reasons, opened skincare and wound care products are not returnable. If something arrives damaged or incorrect, contact us within 7 days and we'll make it right.
Can I use this with my prescription medications or topical Rx?
Most OTC skin and wound products are compatible with prescription topicals, but the order and timing of application matter. Steroid creams, retinoids, and prescription antifungals each have their own rules. For any combination involving prescriptions, please call us at the pharmacy for a free consultation. No appointment, no hold music.
Is this safe during pregnancy or breastfeeding?
Most products in this collection are safe in pregnancy and breastfeeding when used as directed on small skin surface areas. Exceptions include hydrocortisone over large areas, terbinafine (Lamisil) during pregnancy, and selenium sulfide (Selsun Blue) on the scalp. Before ordering during pregnancy or breastfeeding, please request a free pharmacist consultation.
One product is good. The kit is the protocol.
Dr. Mike doesn't hand patients single products. He hands them protocols. The Fairview Daily Skin Health Kit is the full version of what most people need. And it skips the $50 minimum.